Photo Shoot Production

Mon, 15 Jun 2009 20:05:13 -0400

The RSRV brand introduction features tastemakers in various industries. We enlisted "Hawaii" Mike Salman the founder of LTD Magazine and marketing consultant to Etnies Footwear and Mountain Dew. Also featured in the campaign is DJ Cassidy. If Diddy is having a party anywhere in the world you, DJ Cassidy is behind the wheels spinning. The idea behind this campaign was to capture New York City tastemakers with portrait style imagery.

Press & Product Placement

Mon, 15 Jun 2009 19:33:35 -0400

Her you will find product placement for RSRV, True Ambition Footwear, Jhung Yuro Footwear and press releases for Head Gear Sportswear.

Jhung Yuro

Mon, 15 Jun 2009 17:47:37 -0400

As Marketing Director for Jhung Yuro, I worked with founder
Kris Wright to guide the growth of the brand in a positive direction. We created the following viral campaign with this copy that includes photos of Kris' travels. Notice that each photo is branded with Jhung Yuro watermark.

"Jhung Yuro is not just a line of footwear. It is a brand that caters to a lifestyle. Each pair of Jhung Yuros is carefully crafted. The details are inspired by functionality and iconic themes that infuse luxury into everyday experiences. We travel the world searching for these inspirations and share the places where Jhung Yuro has left his footprint."
Dre Pabon

Tradeshow Exhibitions

Mon, 15 Jun 2009 17:14:02 -0400

In February 2009, I created the the layout for Head Gear's MAGIC exhibition. We had to showcase the latest collections for Blac Label, Antik Denim, Taverniti Denim, True Ambition Footwear and Jhung Yuro Footwear. The set up had to be functional for 10 sales reps and all of their accounts while still creating an awe inspiring atmosphere that showed how Head Gear had grown in the last year. The backdrop for this set up was the Murano Ballroom in the Wynn Hotel & Resort, the ballroom overlooked the back 9 of the Wynn Golf Course. Just outside of the ballroom was a spectacular terrace where we hosted all attendees with an open bar and a catered buffet.