CLICKFIRE MEDIA AND ZIMMERMAN BUILD THE HOUSE OF HALLOWEENIES FOR PARTY CITY

Wed, 21 Oct 2009 16:32:24 -0400

As we have stated before, this blog is dedicated to the people behind the creative process that fuels today’s pop culture. From art to television commercials we love to feature the finished product of these creative minds, in this post we feature a website redesign for Party City just in time for Halloween. Clickfire Media and Zimmerman have built the “House of Halloweenies” to promote Party City’s Halloween costumes, on this site you can interactively navigate through this haunted house of 3D animated characters to find Party City on Facebook, viral videos and links to costumes you can buy. This website is fun and creative, check it out here.

Rocksmith Presents Roc Raida Tribute at Tableturns Reunion

Wed, 21 Oct 2009 16:10:39 -0400

Japanese brand Rocksmith has created a limited run of commemorative tees for the Tableturns Reunion Tribute to Roc Raida. Anthony Williams a.k.a. Grandmaster Roc Raida was apart of the legendary D.J. Group the X-Ecutioners, as a producer he produced songs for early 90’s hip hop groups Ill and Al Skratch, Showbiz and AG, The Jungle Brothers, Mad Skills and the late Big Pun. He also served as Busta Rhymes DJ.

On Thursday October 22nd at B.B. Kings in New York there will be a special tribute for Grandmaster Roc Raida featuring The E-Ecutioners, Beat Junkies, DJ A Trak, DJ Scratch and a special performance by D.I.T.C.

This Rocksmith “Forever” Tee will be sold at the event as well as on Karmaloop.com,
All proceeds from the event and the tees will be donated to Roc Raida’s family so please support if you are able to.

SWAGGER - Fall/Winter 2009 | October Releases

Tue, 20 Oct 2009 12:24:34 -0400

Swagger’s Fall/ Winter Collection is a mix of denim, wovens, fleece hoods and an interesting mix of hats. We really like the denim and the fleece offerings, the wovens and outer wear can be described as an acquired taste. Overall, we have always respected the originality of the Swagger Brand, they always seem to stay just off center with their designs.

Unbelievable: Bent Proclaims "I Exist" For Diet Dr Pepper

Thu, 8 Oct 2009 10:53:16 -0400

Bent Image Labs' Ken Lidster recently directed another brilliantly hilarious stop-motion spot, this time in conjunction with Deutsch/LA to promote the Diet Dr Pepper brand.

I Exist is a stop-motion extravaganza that evokes the Stop-motion/Rudolph animation specials of old. The :30 features an unlikely cast of fantastic characters arranged in a circle of chairs as part of the "I exist!" support group. The Easter Bunny, a leprechaun, the Tooth Fairy, Sasquatch, and an alien sit in a circle listening raptly as Santa Claus complains about not being believed by his core constituents.
When the circle's Diet Dr Pepper delivery man empathizes, Santa doubts that he could understand his plight. The Easter Bunny samples the drink and goes crazy over its tremendous flavor. Still, the other mythical creatures are skeptical. "So you want people to believe there's a satisfying diet drink? Good luck with that one, Bub," Santa says, as the entire cast launches into uncontrollable laughter.

Great Seafood: "Sound Lounge and DeVito/Verdi Reel Them in for Legal Sea Foods"

Thu, 8 Oct 2009 10:40:13 -0400

Audio Engineer Keith Reynaud of Sound Lounge puts his skilled mixing techniques to work on a trio of wry new spots for the iconic Boston restaurant Legal Sea Foods via DeVito/Verdi, NY.

Each of the spots open with vintage footage of various fishing boat captains marking the seminal day they finally caught seafood good enough to sell to Legal Sea Foods, those sticklers of high quality fresh seafood.

As our narrator tells us how each of these burly captains celebrate their historic catch, Reynaud's mix incorporates the sounds of life on the sea with rustic music that helps accentuate each of the spot's unexpectedly hilarious punch lines.